a speculative organisation with a main goal to revitalise the archive, reveal hidden material and arouse curiosity about archives. ASF is a catalyst to introduce archive and preservation of data in contemporary discourse.

tools | research | reflection | education | praxis 

as archiving increasingly becomes a regular part of everyones daily routine, so too does the need to rethink the ways in which archives are being used . we are simultaneously archiving and forgetting. every day, billions of new data points are created and preserved, most of which simply ends on storage devices, never to be revisited or reused, and hence forgotten. the act of collection, preservation and accumulation appears to be more important than the information itself. quantity has replaced quality as a standard of measurement, acquiring currency as a means to assign value to information. likes, shares, followers and friends determine the merit of things, people and phenomena in the global virtual archive. In the economy of information, things that are copied acquire greater value as they multiply, judged as they are on their ubiquity rather than on the nature and meaning of their content itself.